Tag: SEO
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SEO Best Practice: What Content Writers Need to Know

There’s no getting past it: Search Engine Optimisation (SEO) still matters. But, much to the relief of writers, the nature of the beast has changed dramatically. I can still remember receiving long lists of very similar keywords, being told to implement a certain keyword density, and being instructed to structure work around keywords instead of…
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Your Content Strategy: Tips From a Freelance Writer

A content strategy involves much more than randomly posting content that’s vaguely relevant to what you do. It aims to build your online visibility and your business’s reputation. This article covers the basics that lie behind a content strategy and its implementation.
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She Wrote a Clickbait Article – What Happened Next Will Shock You!

Admit it! You’ve clicked on that clickbait before. How did that go? Should you try the same strategy? Here’s why I think clickbait is not something a freelance writer or website owner should craft or host. Too bad I used a clickbait title for this, but I couldn’t resist. Have I written clickbait stuff before?…
