Tag: Marketing
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Content Writing: Acronyms and Jargon
“WXVGL!” Omg! What does that mean? Don’t search it. As far as I can see, it isn’t taken… yet. However, I expect it soon will be. Currently, it’s just what I say as I wake up in the morning – and it means nothing other than that I’m still non-verbal. But hey! Acronyms rule and…
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SEO Best Practice: What Content Writers Need to Know
There’s no getting past it: Search Engine Optimisation (SEO) still matters. But, much to the relief of writers, the nature of the beast has changed dramatically. I can still remember receiving long lists of very similar keywords, being told to implement a certain keyword density, and being instructed to structure work around keywords instead of…
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Your Content Strategy: Tips From a Freelance Writer
A content strategy involves much more than randomly posting content that’s vaguely relevant to what you do. It aims to build your online visibility and your business’s reputation. This article covers the basics that lie behind a content strategy and its implementation.
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Freelance Writers: 6 Basics to Boost Engagement
Passionate about writing? How passionate are you about writing for clients? After all, they’re not just a necessary inconvenience: they’re the reason why you’re able to stay afloat. Passion does matter. It always matters. You have to be able to feel it to express it. You need to express it to achieve reader engagement. You…
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How to Choose a Freelance Writer: Do They Match Your Tone of Voice (TOV)?
Of all the things you specify when working with a freelance writer, tone can be the most difficult to pin down. One person’s “friendly and informal” is another’s “assertive and authoritative,” for example. Think about the last time you went to a social gathering. Everyone may have been friendly, but different people have different ways…
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Top Marketing Cliches That (Nearly) Every Business Should Avoid
Perhaps my own business’s slogan should be: “I write, you pay me.” or perhaps “Keeping you happy to make a profit.” At least it would be refreshingly honest! Of course, I could go mainstream with something like “Written just for you,” or “The best: because you matter.” Sounds good? Awesome! I’ll put that on my…
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