Tag: brand voice
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How to Choose a Freelance Writer: Do They Match Your Tone of Voice (TOV)?
Of all the things you specify when working with a freelance writer, tone can be the most difficult to pin down. One person’s “friendly and informal” is another’s “assertive and authoritative,” for example. Think about the last time you went to a social gathering. Everyone may have been friendly, but different people have different ways…
Evergreen Times 