Category: Business
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Portfolio Example: Formal/Factual
I’m finally using my site for portfolio examples. The article below tackles the controversial GMO debate, attempting to present a balanced view of a sensitive topic. Plant-Based Food and the GMO Debate: What You Should Know Almost any crop you choose as a food source has been modified over the centuries. Traditionally, the only way…
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Grammar: Is “How to” a Correct Way to Begin a Question?
It’s all over the internet, and it’s usually wrong. You’ve seen the titles, headers, and subheaders starting with “How to” and ending with a question mark, and if they don’t make you squirm, they ought to. Examples of this grammatical aberration could include: How to train a dog? How to improve your sales figures? How…
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Copy Editing Obsession: Does it Kill Creativity and Enjoyment?
This post is a hasty one in which I capture some thoughts before they can fleet away into the ether. I suppose it’s a bit like diary entry, written for myself rather than a reader – but if you are reading this, I hope you’ll find it amusing. Here’s what all the fuss is about.…
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Content Writing: US, Canada, Australia, UK and Europe – Differences and Similarities
Content writing in English is not simply a matter of knowing how to write in English. Sounds crazy? English is a single language – or is it? The devil’s in the details, and it can be quite a tricky little devil too. Apart from the technicalities, there are also what I call “national characteristics” to…
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Content Writing: Acronyms and Jargon
“WXVGL!” Omg! What does that mean? Don’t search it. As far as I can see, it isn’t taken… yet. However, I expect it soon will be. Currently, it’s just what I say as I wake up in the morning – and it means nothing other than that I’m still non-verbal. But hey! Acronyms rule and…
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SEO Best Practice: What Content Writers Need to Know
There’s no getting past it: Search Engine Optimisation (SEO) still matters. But, much to the relief of writers, the nature of the beast has changed dramatically. I can still remember receiving long lists of very similar keywords, being told to implement a certain keyword density, and being instructed to structure work around keywords instead of…
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Login vs Log In and Other Tech Grammar
Has your grammar checker ever tried telling you to change “log in” to “login?” Think about it before you accept the option – your software doesn’t always make the right choices. It’s not the only vexatious little thing in tech-related grammar that may be confusing you – and at times – your grammar checker. Other…
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Everybody Needs Editing
It’s not just people who don’t have confidence in their writing abilities that need editing. Even the smartest, most educated writer can make mistakes, and the results can be cringeworthy! The image you see here comes from a proudly-displayed architect’s rendering of a new hospital building. And, while the plans for the structure are impressive,…
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Your Content Strategy: Tips From a Freelance Writer
A content strategy involves much more than randomly posting content that’s vaguely relevant to what you do. It aims to build your online visibility and your business’s reputation. This article covers the basics that lie behind a content strategy and its implementation.
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Freelance Writers: 6 Basics to Boost Engagement
Passionate about writing? How passionate are you about writing for clients? After all, they’re not just a necessary inconvenience: they’re the reason why you’re able to stay afloat. Passion does matter. It always matters. You have to be able to feel it to express it. You need to express it to achieve reader engagement. You…
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